Plans and activities are fundamental to delivery of optimum rate and occupancy. We review and advise on:

• Existing plans - effectiveness of marketing and sales programs and expenditure
• Revenue analysis – segmentation, sources of business
• Market share analysis
• Developing tailored plans to optimise revenue and profit
• Establishment of alliances where appropriate
• Developing structured and effective sales approach (and audit trail)
• Product and service offer/competitor analysis
• Defining competitive advantage
• Implementing plans