Pembroke Hospitality 1

Key Team

Niall Geoghegan [Co-Founder/Director]

Niall founded Pembroke Hospitality with Mark Lynch. He was previously Chief Executive of Jurys Doyle Hotel Group (a portfolio of 35 hotels and Inns in UK, USA and Ireland) following the take-private of the Group in 2006. Prior to his appointment as Chief Executive, he served as Director of Marketing and Sales for the Group, where he was a Director on the plc Board for 10 years when the Group had just five hotels. He was instrumental in growing the Jurys brands, particularly the Jurys Inns business, across all aspects of the operation. He joined Jurys Inns as founding Chief Executive having led the management presentations for the sale of the Group to Quinlan Private for €1.16 billion. Niall has an extensive award winning marketing and business background and has driven results in many environments including Services, FMCG and Hospitality. He was educated in UCD where he earned a B. Comm. degree in UCD. He also graduated with an MBA from IMD in Lausanne, Switzerland. Previously, he was a Director of the Dublin Convention Bureau, a Council Member of the Chamber of Commerce and Patron of the Special Olympics Ireland. 

Mark Lynch [Co-Founder/Director] 

Mark qualified as a Chartered Accountant in 1990 whilst working with PWC and has specialised in the Hospitality and Leisure industry ever since. His experience includes: 

  • Hotel Financial Controller with Ryan Hotels plc
  • Group Management Accountant with the Doyle Hotel Group
  • Corporate Finance Director with Horwath Tourism and Leisure specialising in Mergers, Acquisitions, Fund Raising and Feasibility Assessments.
  • Managing Director of Ashland Outsourcing which specialises in providing Corporate Finance and BPO [Business Process Outsourcing] services to some of the leading Hotel operations in Ireland and the UK. 

Examples of some projects which Mark has worked on include: 

  • Raising Project Finance for a range of Hotel properties in Europe with estimated combined value in excess of €1 Billion.
  • Feasibility Assessments on 30+ Projects with estimated Capital Value of €750 million plus.
  • Development and implementation of Internal Audit Programme for a chain of Hotels (30+ properties). 

In 2009, Mark, together with his colleague Niall Geoghegan, established Pembroke Hospitality Limited. 

Mark is also a member of the Irish Hospitality Institute, the Irish Institute of Purchasing Managers and holds a post-graduate Diploma in IT from Dublin City University.


Our Values

We bring best in class management thinking and processes to client problems.

Advisory Services

Advisory Services

Hotel Management

Hotel Management

Clients & Case Studies

Clients & Case Studies
Pembroke Hospitality Limited, 1C Clonskeagh Square, Clonskeagh, Dublin 14
Telephone:   +353 1 260 5035   E-mail: